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Yum! Restaurants launches 500th store

11 July, 2013



The restaurant is the newest addition to Yum! Restaurants' rapidly growing chain of restaurants, which includes brands like Pizza Hut, KFC and Taco Bell.

The new store is the 4th Taco Bell outlet in India, thereby increasing Yum! Brands' store footprint to 500 stores to the already existing 232 KFCs and 264 Pizza Huts.

Speaking at the launch, Niren Chaudhary, President - Yum! Restaurants, India, said: "India is a key growth market that holds tremendous potential for Yum and we are very excited about this launch. Our India business has been making incredible progress, laying foundation for similar key emerging markets where consuming class is likely to double in 5 years."

"Our wide-ranging menu not only includes global favorites like Pizza Hut's Crown Pizza and KFC's Hot n Crispy chicken here, it also consists of products for the Indian palette with home grown innovations like KFC's Fiery Grilled Chicken. After the success of KFC and Pizza Hut in India, Taco Bell is the third concept in fast food introduced by Yum! Restaurants.

"This ingenious new Taco Bell store is set to give consumers an all new fast food experience with a menu that offers a variety of unique formats and bold flavors - a true food adventure."

He added, "The launch of our 500th store in India is an exciting milestone for Yum! Restaurants India. We hope to continue delighting our consumers by launching 1000 stores in India by the year 2015."

The all new Taco Bell store is the first of its kind concept store which brings the core brand proposition of food adventure and exploration to life.

This new age fast food concept has an extensive menu consisting of unique food formats like Burritos, Tacos, Chalupas, Quesadillas and the homegrown innovation Kathito - with Mexican fillings wrapped in an Indian bread which serves as a perfect combination for new triers.

The outlet is located at Brookefield Mall, Brookefield, ITPL Road and is open from 11am to 11pm through the week.

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